|Audiences and Purpose
||Presents effective slogan; clearly addresses persuasive task in a way that resonates with audience.
||Presents solid slogan; addresses persuasive task in a way that stands out to audience.
||Presents a slogan; addresses persuasive task, but may slight some aspects of task and audience.
||Suggests a slogan or does not have a slogan; shows lack of attention to persuasive task and audience.
|Organization and Attention to Detail
||Uses layout and design to show clear, consistent organizational strategy; effectively uses word and image placement to make a point.
||Uses layout and design to show consistent organizational strategy; uses word and image placement to make a point.
||Layout and design show inconsistent organizational strategy; words and images distract or confuse.
||Layout and design show illogical organizational strategy; words and images lack coherence.
|Persuasive Appeal X2
||Successfully combines words and images to provide convincing, unified support for position; shows complexity of thought, tapping on ethos, logos, and pathos.
||Combines words and images to provide unified support for position; shows some complexity of thought, tapping on ethos, logos, and pathos, but may rely on one persuasive appeal more heavily.
||Combines some words and images that may detract from position; shows simplistic treatment of topic, may tap exclusively on one persuasive appeal.
||Uses words and images that do not support position; shows confused thinking about topic, and does not utilize persuasive appeals.
|Use of Language and Accuracy
||Successfully communicates an idea through clever use of language; includes few mechanical errors.
||Communicates an idea through adequate use of language; includes a few mechanical errors.
||Misuses language and lessens impact of ideas; includes many mechanical errors.
||Demonstrates poor use of language and confuses meaning; includes many mechanical errors.